If you’re thinking about increasing sales, sign ups or another business goal that leads to revenue then Conversion Rate Optimization Services is for you!
When it comes to conversion rate optimization or CRO it’s all about having a solid marketing plan that’s tailor made to fit your unique business needs!
Most business owners or managers think “More marketing = More Revenue” when that’s not always true.
If you and a competitor next door used the same marketing tactics and each of you got 10 customers to come to your website but your competitor converted 4 into sales and you only converted 1, do you think that’s fair?
Of course not!
You used the same marketing tactics and so you should get the same results… right?
Well one thing to think about that might not always be obvious to ask yourself is, how well does my website convert customers?
Meaning if your site always averages a 1% conversion rate then no matter how much marketing you do to drive traffic you’ll always convert at that same rate.
In fact in most cases you’re actually wasting more money trying to generate more traffic instead of focusing more on your target audience and why they convert in the first place.
What Is Conversion Rate Optimization?
To put it simply, conversion rate optimization is the process of testing and optimizing different website elements such as calls to action (CTA) buttons, website design and content to increase the percentage of site visitors who complete a desired action.
Many site owners don’t pay enough attention to how effective their marketing strategies are or how well they’re reaching their goals, and many marketers measure success in terms of clicks or traffic instead of conversions. This can lead to ineffective marketing strategies that won’t result in increased sales or leads.
The problem with just focusing on traffic is that generating interest is just the first phase of the conversion process. The real challenge is turning those clicks and traffic into leads or sales and that’s where conversion rate optimization services comes in.
You should work with a Conversion Rate Optimization Agency like DigiProSEO to help you leverage website traffic for a positive impact on your company’s bottom line.
Why is Increasing Your Conversion Rate So Important?
It’s safe to say that no matter what your goal is a better conversion rate means that you get more of the desired action you wanted which usually means more money!
Every website has a specific goal or goals that it wants to accomplish and that’s usually what brings in revenue to pay the bills.
For example, a professional services site may generate leads, an ecommerce store may sell products, and a blog may convert website visitors into email subscribers.
It’s important to consider how your goals affect your sales and establish a solid strategy for it.
It’s also important to consider what would be better for the company, such as: 10,000 website visitors per month and $1,000 in sales, or 1,000 visitors per month and $10,000 in sales?
For most marketers, that’s an easy question to answer, but achieving those results is another question that requires a digital marketing strategy designed for your business.
Without understanding the customer experience you’ll keep missing opportunities to turn website visitors into customers.
What Are The Advantages Of CRO Services?
There’s many advantages to using CRO services
A few advantages could be to increase revenue, reduce costs, and improve customer satisfaction.
If you’d like to increase revenue you can accomplish this by increasing sales or leads.
Reducing costs can be done by reducing advertising expenses or decreasing customer support costs.
Improving customer satisfaction can be accomplished by providing quality content that is easy to navigate and use, providing accurate information, and responding quickly to customer inquiries.
Now that you have a pretty good idea of how Conversion Rate Optimization works a few other goals that you might want to consider as a goal are things like increasing:
- Social media shares
- Form submissions
- App installations
- Calls To Action (CTA) button clicks
- and Newsletter sign-ups
Think of your sales funnel for a moment and what needs to happen for you to make a sale.
It’s from generating interest, to convincing someone that they need your product or service, to finally closing the deal for a sale.
But after you’ve figured out a method to increase your conversions, is that it?
The answer is no because you should always be a/b testing different areas of your website and studying user behavior to figure out new ways to increase conversions through continuous multivariate testing.
How to calculate conversion rate
If you have 1,000 potential customers come to your website and only 10 end up buying your product or service, that would result in a 1% conversion rate.
You can calculate this by dividing the number of conversions (desired actions taken) by the total number of visitors and then multiplying the result by 100 to get a percentage.
The result could sometimes mean that your sales funnel may need to be updated or patched up in order to increase the number of customers who buy from you.
Now what would happen if we took your 1 percent conversion rate and increased it to 3 percent?
That would mean you’ve essentially tripled your sales without having to earn a single extra visitor to your site and that’s the magic of conversion rate optimization with a results-driven approach.
At DigiProSEO, our conversion analysis process would identify weak points in your sales funnel to create more of a conversion funnel that may include redesigning your landing pages, testing new copy or maybe it’s something less obvious like providing a better representation of your products or service.
There could be anything going wrong, and it would be up to DigiProSEO to find out what that problem is.
What is the Average Conversion Rate?
Depending on what you’ve read, the average conversion rate is anywhere between 1% to 4%.
But I’ll be straightforward with you and say those industry averages are useless, since:
Conversion rates differ wildly depending on your conversion goal, such as optimizing for form submissions, ad clicks, newsletter signups, checkout completions, etc.
Every website, page, and audience is different and you never actually know what someone else’s goals were or the conditions they were under to get their results.
For example, company A and B wants to target financial advisors, but the difference in targeting was the age range and location.
As an industry standard, they would merge those results together regardless of the conditions that they were both under to get their results.
You need to establish your own benchmark of where you are currently, and work to increase your conversions from there.
There is no ultimate industry benchmark that you can trust 100%, but the more data you have, the better off you will be.
Thinking about your conversion rate in an industry average, holds your progress back in trying to get as many conversions as possible to stay in line with it, giving you a false sense of accomplishment regardless of you meeting it or not.
A key way to increase conversions is by continually improving the product and service that your potential customer both wants and needs.
By understanding their needs, you can improve the user experience to deliver a higher quality of service to them and thus, improve your conversion rate.
Get DigiProSEO Today!
There are plenty of digital marketing agency’s out their but very few that do digital marketing with a results driven approach. Put your conversion marketing needs into the capable hands of our CRO agency and reap the benefits of our Conversion Rate Optimization services delivered the right way. Contact Us Today!
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