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Content Marketing

Content With Value Converts

How Do You Create Content That People Want To Read?

People have short attention spans and get bored very easily. If you can’t grasp your audiences attention within the first few lines or if you can’t maintain that interest chances they’ll leave your article or post without a second thought. Below you’ll see a general guideline that all content creators follow.

Step 1

Create engaging content that piques the interest of your audience

Step 2

Promote it where your audience hangs out online

Step 3

Use the resulting data to drive insights for future content creation efforts

Here at DigiProSEO we believe that content is the engine that drives all your digital marketing efforts, and that the quality of your content will dictate the success of your online objective.

Getting To Know Your Audience

Our approach to content marketing starts with understanding your audience. Without knowing the type of people you’re trying to reach, you’ll know where to find them.

After we’ve reasearched and created persona profiles for your audience, we can then focus on picking the right topics based on search volume, buyers intent, financial investment, and brand alignment.

Next, we’ll need to determine how much new content we’d need to create versus what content is usable on your existing site. Brands can see success from better curating existing content and determining which content should be:

  1. Retired
  2. Reformatted
  3. Redirected
  4. Repurposed

We begin that revelopment process once we have a clear understanding on how much new content needs to be created.

From there, we’ll focus on building links that will actually help your site, promoting your content on social channels, and then reporting on the success of each piece to better inform your strategy in the future.

Our Content Marketing Includes

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Existing Content Audit & Optimization

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Content Cluster Creation

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Digital PR

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Content Promotion

Influencer Marketing

Ready To Take The Next Step?

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