The question that’s constantly being asked is should I hire a digital marketing agency or hire someone in house to handle our marketing?
The answer to that question is simple, yes, you should definitely consider hiring a digital marketing agency and here’s why…
In this new digital age most businesses today know they need to invest into some kind of digital marketing in order to stay relevant, competitive, and of course increase revenue.
When it comes to digital marketing you’re looking at anything from branding, search engine optimization, email marketing, social media marketing, paid search ads, content marketing, reviewing data to improve campaigns, and so much more.
Anyone of these digital marketing topics is a full time job within itself and to manage everything takes years of experience.
Okay let’s use search engine optimization or SEO for short as an example.
You’re dealing with things like page speed, ranking keywords, optimizing on page SEO, off page SEO, and the list goes on.
Try heading over to wikipedia and searching for digital marketing to get more of a breakdown of how many categories and subcategories there are.
Each category is a full time job for a reason and one person handling it all from development, implementation, tracking and updating can be incredibly overwhelming.
If you’re still convinced in-house is the way to go let’s check out the process.
First you’re putting up a job post and then looking through a ton of resumes to find the most qualified candidate.
And for that you need someone who not only has knowledge but experience with success.
Seems easy enough right?
Now that you’ve found your qualified candidate you’ve got to negotiate their well deserved salary or risk losing them later.
So to help you figure that out I did a Google search for a “Marketing Director’s salary in the United States” and found this.
According to Google the highest payout for someone with digital marketing experience can be as high as $140k per year.
After seeing those results I looked up a similar title for “Chief Marketing Officer Salary” and found these results.
According to this search your salary payout can be as high as $460k per year.
In other words it’s like deciding between a luxury car like Mercedes Benz or a Honda.
Both are great cars with almost night and day reasons to purchase one of them.
So if you want the best you’ve got to pay for the best.
If you decide to hire within your budget you could be wasting your time and money in getting exactly what you pay for.
According to a report from WebFX most companies have an average marketing budget between $30k to $145k per year.
Now that you can see the average budget you could tell that most of it just went into hiring your new candidate.
That means you better be on the higher side of your marketing budget if you’re going to hire someone in-house.
Another reason why it’s so expensive to hire these marketing gurus is because you need someone like them who can understand platforms like Google and why they make billions of dollars every year.
In fact, according to Statista even during recession periods Google has continued to grow and make more money every year.
According to another report by Statista, Google’s search engine market share completely dominates the competition at 87.35% of users using Google as their online search engine.
Yeah there’s virtually no competition.
So if you’re looking to be successful with digital marketing, making sure the person managing your marketing can understand it is essential.
The situation is a bit different when it comes to a digital marketing agency so let me help you picture a scenario.
Imagine hiring the candidate you wanted to hire with all the digital marketing experience you were looking for plus a bunch of similar candidates with the same experience or skill sets.
Sounds expensive right?
Well what if you told them you wanted to hire them all with the salary of ONE person and by the way you’ve got to use part of that salary as your marketing budget?
That might sound too good to be true but that’s exactly what you’re getting from a digital marketing agency.
So if two heads are better than one? Then what about a full team behind you full of experienced digital marketing experts?
You get low overall costs plus an incredible knowledge base of experts whose only goal is to see you succeed.
Now that we found the obvious reason to hire an agency let me help you choose the right one.
So finding the right digital marketing agency is fairly similar to looking through resumes so here’s a simple step by step walkthrough of how to hire the best fit for you.
Tip #1: Determine Your Company Needs
You should be thinking about what you’re looking to gain from hiring a digital marketing agency.
You might want to increase your search rankings, get more leads, or even increase awareness of your brand.
Regardless of what the reason might be, it’s up to you to sit down and figure out what those needs are and then let the agency of your choosing offer professional suggestions based on those needs.
According to Oberlo, they found that 79% of internet users use YouTube making them the second most popular social media platform.
It’s no surprise that they were able to take the number two spot in social media popularity considering they’re owned by the power house Google.
Tip #2: Ask The Right Questions
A good question could be who will be managing my campaigns?
You don’t want the guy with almost zero work experience managing your campaigns right?
That’s just setting yourself up for failure.
To play it safe, ask to see the staff members profiles or resumes that will be working on your campaigns so that you can check references if needed.
Preferably always aim for the digital marketing agency with the most digital marketing experience because the last thing you need is a team with no experience.
Tip #3: Request A Proposal
Once you have narrowed down a selection of digital marketing agencies that you are happy with, get in touch with the company to express your interest.
You can put together a “request for proposal” otherwise known as “RFP” to the agencies you’re considering to hire.
An RFP allows you to collect information from various companies and select the company that best meets your criteria, both in regard to skill and budget.
A good suggestion might be navigating to those agency websites and checking out their services to see what they have to offer to help with building your RFP.
This should make it clear which agency works best for your business, and what type of contract you should be signing.
Tip #4: Send Them A Task And Review It
If you’re skeptical about the reviews an agency has simply ask if they’d be willing to perform an assignment for your business and then review the results by asking for a report of their efforts.
This should help you to find out what that agency is capable of and whether their client reviews are true, like they may suggest on their website.
Something simple that you already want them to be hired for should work just fine in seeing what kind of results you can expect from them.
Tip #5: Hold A Meeting
If you’re happy with the results from your task it’s time to meet!
Getting to know the people you’re going to work with speaks volumes in having a long and healthy relationship.
This is also the time to ask any last minute questions you’ve been putting together so that you could iron out anything that might need to be addressed.
Here at DigiProSEO we try to keep things simple and easy to understand but if you have any questions feel free to contact us anytime.